Chi Limited, incorporated in 1980, is a fast-moving consumer goods company that provides consumer products in the dairy, beverages and snacks sectors. The company's headquarter is in Lagos, Nigeria.
Chi Limited is a part of the TGI conglomerate which has diverse business interests in a wide range of sectors, from food to healthcare and engineering products. Its major manufacturing facility is located in Lagos.
In January 2016, Coca-Cola announced a binding agreement for The Coca-Cola Company to acquire an initial minority equity shareholding in Chi Limited. Within the agreement, Coca-Cola made an initial 40 percent equity investment in Chi Limited and intends to increase ownership to 100 percent within three years, subject to regulatory approvals, while working on other long-term commercial structures.
The organization is popularly known as the House of Chi.
Video Chi Limited
Brands
Juice and beverages
- Chivita 100%
- Chivita Active
- Chi Exotic
- Happy Hour by Chivita
- Capri-Sonne
- Chi Ice Tea
Dairy products
- Hollandia Soya Milk
- Chi Full Cream Milk Sweetened
- Chi Fit and Smart Cereal
- Chi Fit and Smart Fruit Milk Drink
- Hollandia Evaporated Milk
- Hollandia Custard Powder
- Hollandia Gold Instant Full Cream Milk Powder
- Hollandia Ready to Eat Custard
- Hollandia Uht Milk
- Hollandia Yoghurt
- Hollandia Malt & Milk Drink
Snacks
- Chi Classic Cake
- Beefie Beef Roll
- Beefie Meat Pie
- Hungry Man's Beefie Beef Roll
- Superbite Peppy
- Superbite Premium Beef Sausage Roll
Maps Chi Limited
History
Incorporated in 1980, as part of the Tropical General Investment (TGI) conglomerate which has diverse business interests in food, healthcare, agriculture, engineering and other industries. Chi Limited has become a dominant player in the Juices, Nectars & Still drinks (JNSD), Milk & Yoghurt Drink and Packaged snack foods sector of the Nigerian Economy.
CHI Limited has established footprints in urban and rural Nigeria with large number of depot operations across the nation. CHI Limited provides direct employment to over 2,500 employees and indirect employment to an estimated 50,000 people throughout its value chain.
CHI Limited is the first company to sell Evaporated milk in Tetra Pak as well as the first to own a Nectar brand in Nigeria. It was also the first to launch 750ml SKU Tetra Pak in Africa and has also pioneered the Tetra Pak's Tetra Fino Packaging in West Africa for two of its brands- Chi Choco and Chi Sweetened milk. Its brand Capri-Sonne is said to be the largest selling children fruit juice drink in Nigeria, while Happy Hour is rated as the largest growing brand in West Africa.
On 30 January 2016, Coca-Cola announced a binding agreement for The Coca-Cola Company to acquire an initial minority equity shareholding in Chi Limited. Within the agreement, Coca-Cola made an initial 40 percent equity investment in Chi Limited and intends to increase ownership to 100 percent within three years, subject to regulatory approvals, while working on other long-term commercial structures.
International Brand Partnership
Manchester United
Chi Limited signed an endorsement deal with Manchester United F.C. making them the official drink partner of the Manchester United F.C. in Nigeria. The partnership allows CHI Limited to use the Manchester United F.C's brand assets on a range of Chi products in Nigeria. The partnership is expected to burnish the company's image especially amongst the 50 million followers of Manchester United F.C. in Nigeria.
Campaigns
Retail
Chi Limited also manages a chain of Retail Stores called Chi Shoppe where fresh frozen food, beverages, snacks and home care products are sold to consumers in the Nigerian market.
Awards
- Source:
See also
- Chivita 100%
- Hollandia Yoghurt
- Capri-Sonne
References
External links
- Official website
Source of article : Wikipedia
0 Comments